The true art form of our age is what? Certainly not the fine arts like painting or sculpture. Not music nor fashion. Hardly literature or the theatre.

The most expressive artistic culture of our age is industrial design. The design of our products that we use in our daily surroundings is the true expression of our lifestyles, morality and our culture. And when that design reaches its peak as in the some smart phones, cars, trains and furniture then we can all see artifacts that will transcend the centuries on a par with the impressionists and the classical composers of the past.

Is that an exaggeration? At GDA we don't think so. The designers and the companies which produce our physical environment have a huge responsibility to get things right. That needs recognition, because it is not an easy undertaking.

So send in your work, your finished products, your ideas, your concepts. Let us know your thinking and how they affect people.

See also the application menu for more detailed information as well as the Q&A section.

The deadline for the INNOVATIVE PRODUCT AWARD is the 20th of January 2025 at 20.00 UTC - Coordinated Universal Time